Line of Business Solutions

Marketing and Communications

Gain customer insights across their journeys and improve conversation rates with scalable enterprise marketing solutions

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Overview

Today’s marketing teams are tasked with delivering personalized, on-brand omnichannel communication experiences, online and offline to meet customer expectations. Marketing and Communications solutions help organizations create engaging, highly-personalized data-driven experiences that improve customer acquisition and retention.

Key trends

To attract and retain customers in a competitive marketplace, 62% of CMOs have identified improving customer experience as a top priority.[1]
Departments are looking to analytics to drive better decision-making, with 62% of CMOs identifying the need to improve their use of data insights.[2]
Marketers are increasing their use of innovation and accelerating digital transformation, 42% of CMOs cite increasing the use of cloud as a top technology initiative.[3]
25% of CMOs indicated their organization is looking to modernize their technology stack to improve performance.[4]

Explore Marketing and Communications solutions

Customer Onboarding

Improve customer satisfaction and lifetime value while reducing cost and risk

Marketing Asset Management

Get a single source of truth for rich media

Secure Document Delivery

Modernize fax to increase productivity and reduce costs

What makes OpenText different

Enterprise-class CXM platform

Seamlessly scale from single departmental use to enterprise-wide, across all brands and geographies, with a single platform offering complete communications capabilities.
Simplified omnichannel reach

Eliminate tech silos for communications message delivery to truly reach customers on their preferred channel at the right time.
Google integration

Leverage the OpenText partnership with Google for expanded cloud platform, big data, analytics and personalization capabilities.
Unified experience platform

Manage the full customer journey from acquisition to loyalty and across public websites, authenticated and business communications in one platform.

Leaders trust OpenText

Learn how leading Marketing and Communications organizations lean on OpenText solutions.

See more customer stories

Jet Privilege boosts loyalty through a targeted, segmented personalization approach

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BlueShore Financial delivers tailored client communications with OpenText Exstream

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NAV consolidates customer communication platforms with OpenText

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Yorkshire Building Society improves customer communications with OpenText

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