Today’s marketing teams are tasked with delivering personalized, on-brand omnichannel communication experiences, online and offline to meet customer expectations. Marketing and Communications solutions help organizations create engaging, highly-personalized data-driven experiences that improve customer acquisition and retention.
To attract and retain customers in a competitive marketplace, 62% of CMOs have identified improving customer experience as a top priority.
Departments are looking to analytics to drive better decision-making, with 62% of CMOs identifying the need to improve their use of data insights.
Marketers are increasing their use of innovation and accelerating digital transformation, 42% of CMOs cite increasing the use of cloud as a top technology initiative.
25% of CMOs indicated their organization is looking to modernize their technology stack to improve performance.